Lexus remains dealers’ most-liked brand, NADA survey finds
After spending a year out of the top spot, Lexus once again is the most-liked automaker by dealers who responded to the most recent National Automobile Dealers Association Dealer Attitude Survey.
The luxury brand finished ahead of its mainstream sibling, Toyota, in the winter 2018 survey, the results of which were released Monday. Lexus had been runner-up to Toyota in the previous two surveys, conducted in winter and summer of 2017. Prior to the 2017 surveys, Lexus spent several years atop the ranking.
Porsche moved up one spot from the winter survey to finish fifth. Rounding out the top 10 in the summer survey are Audi, Mercedes-Benz, Volvo, Jeep and Ram.
Kia and Ford, which had been ranked in the top 10 of the winter survey, fell out of the top 10, while Volvo and Ram climbed in.
The summer survey was conducted over a one-month period from July to August. NADA shared survey results privately with automakers in a series of meetings in late November. NADA says the rankings are a timely barometer and can help automakers engage with dealers to improve business practices.
Rankings also are shared with NADA’s industry relations committee and brand-level dealer council members in meetings.
The surveys also measure the consideration of dealer input on product, quality concerns and advertising programs. In that ranking, Lexus also finished atop the list, followed by Toyota, Subaru, Audi, Honda, Mercedes-Benz, Ford, Volvo, Porsche and Lincoln.
Source: Autonews, MELISSA BURDEN
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