The Most-Liked Brand by Auto Dealers

The Most-Liked Brand by Auto Dealers

Lexus remains dealers’ most-liked brand, NADA survey finds After spending a year out of the top spot, Lexus once again is the most-liked automaker by dealers who responded to the most recent National Automobile Dealers Association Dealer Attitude Survey. The luxury brand finished ahead of its mainstream sibling, Toyota, in the winter 2018 survey, the results of which were released Monday. Lexus had been runner-up to Toyota in the previous two surveys, conducted in winter and summer of 2017. Prior to the 2017 surveys, Lexus spent several years atop the ranking. Lexus remained the most-liked brand by dealers in the latest ranking of the National Automobile Dealers Association Dealer Attitude Survey, while Porsche overtook Audi to land in the top five. Lexus sibling Toyota retained the second spot, followed by Subaru repeating at third and Honda remaining in the No. 4 position in NADA’s summer 2018 survey. NADA released the […]

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