Unlock More Sales Without More Marketing Expense For most dealerships, selling more typically means spending more on marketing. This usually involves purchasing more leads for prospects and investing in more sales training to close deals. But what if there was a better way to turn up sales, hold down expenses, and boost the bottom line, all with greater predictability? Just shifting your marketing focus slightly can significantly impact your dealership’s sales and profits. The secret lies in knowing how to manipulate the two main components of the sales formula: leads and closing ratio. In short, leads multiplied by closing ratio equals sales. So 1,000 leads at a 30% closing ratio results in 300 closed deals. Raising your closing ratio means squeezing out extra sales — and more profit — from the same number of leads. Remarkably, however, most dealers appear to be unknowingly doing the exact opposite of what’s needed […]
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