Learn to Listen and Listen to Learn, 4 Important Car Salesman Tips When we are different, it gets the customer’s attention. They listen more, talk more, and eventually buy more, and they are glad they did. One of the most important things I have learned about customer service is to always look at the person across from you as if they are a family member, then treat them accordingly. As F&I professionals, we sometimes lose sight of the simple fact that we are in the business of customer service. And the ultimate test of customer service is whether you are helping the customer make good buying decisions or just trying to sell something. They know the difference. In a competitive environment, the way we treat our customers and the experience we provide during the buying process is essentially the only thing that can set us apart. F&I is typically the […]
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